The Pros and Cons of Setting Separate Private Company Essay Example for Free

The Pros and Cons of Setting Separate Private Company Essay With the development of world economy, U.S.GAAP becomes more and more complex to meet public companies’ needs. Private companies cost a great fortune to compliance with U.S.GAAP. So, setting public-private accounting standards is a different issue debated for decades. it goes without saying that setting new separate accounting standards have its advantages and disadvantages. Background In USA, there are a large number of nonpublic companies, much more than public companies. As time goes, deficiencies exist in current GAAP to meet nonpublic companies to make financial reporting. GAAP is extremely complex and onerous to nonpublic companies. Those private companies frustrated with being forced to spend a great amount of money on valuating intangible property, or spending hours on disclosures that users may not read. Therefore, private companies’ owners cry for a sufficient and appropriate accounting standards meet their needs. In Jun 2006, The AICPA advocated for the need for setting a differential private company standards. Then, the Private Company Financial Reporting Committee ( PCFRC ), overseen by FASB, was formed to modify private accounting rules for private company. However, FASB overruled the PCFRC’s recommendations numerous times. In this way, in early 2011, Blue Ribbon Panel ( a joint committee of the Financial Accounting Foundation ) recommended to establish an autonomous board, directly overseen by FAF, to set new accounting standards for private companies, instead of oversight by FASB. Later in the year, the FAF overruled blue ribbon panel recommendation and proposed a new †Private Company Standards Improvements Council†(PCSIC), which can recommend changes and exceptions to standards FASB issued for private companies. But FASB still have final say by ratifying The PCSIC suggests. After that, the AICPA have announced its disappointment about FAF disallowed establish Separate private accounting standards. And according to the new Deloitte survey, more than half of medium and small sized companies (respondents) believe there should be separate standards. So, the battle isn’t end! The pros of setting private company accounting standards First of all, unlike big GAAP, a small GAAP for nonpublic company can simplify private company reporting. With the development of world economy, U.S.GAAP become more and more complex to meet large multinational corporations’ and public corporations’ needs. However, many of those requirements are irrelevant to private companies. Users probably won’t use much of information accountants prepared according to U.S.GAAP. Comparing with large companies, small companies compile those standards are expensive and time consuming. GAAP compliant financial statements are growing disproportionately compare with the benefits of providing such financial statements to users of private company. So GAAP is not an ideal framework for financial reporting for private company. While, separate private accounting standards would limit unnecessary information, reduce costs. Additionally, according to American Law, GAAP must be followed by public companies, those trade their securities in public market, but not obligatory to nonpublic companies, they prepare financial statements based on other accounting standards for their users. In this way, some of private companies strictly follow GAAP, some of them follow GAAP to a certain extent, others avoid GAAP altogether by choosing other account system. This can cause several problems. For example the reliability of the accounting information cannot be guaranteed since different kinds of reference standards private companies choose. The increasing difficulties for users compare with competitors in same industry. The Cons of setting private company accounting standards To begin with, private company might go public. If a private company comply with high quality GAAP from it started, going public won’t be hampered to this company. However, if a private company adopts private accounting standards, instead of GAAP, the company must adjust its account according with GAAP before come in to market, and, without doubt, have less chance go public. In addition, the economics of a transaction should be accounted for in the same manner by all entities. In an economic transaction, events and circumstances are same to seller and buyer, regardless of whether entity is pubic company or not. So, the manner of recognition and measurement in the transaction should not be influenced by its size, its status as a private entity, or its sources of capital. Moreover, if separate private company accounting standards are set, there is no way to compare private company financial statements with public company financial statement. Under a single set of U.S.GAAP, financial users, like investors and business owners, can easily compare their financial statements with similar entities’ financial statements in the same industry, which can provide great value. Finally, Complexity of GAAP is a problem for all companies, whether public or private. The compliance burden falls proportionally to private company, because they have fewer resources and some of GAAP exempt to them. It is also complexity to public companies. So if public companies have to endure this, then so should private companies. Bibliography 1. Norris, Floyd. Proposal Would Create New Accounting Standard-Setter for Private Companies. The New York Times. The New York Times, 04 Oct. 2011. Web. 13 Oct. 2012. 2. Hood, Tom. Private Company GAAP? Time to Pay Attention. Macpa. Macpa.org, 07 Dec. 2010. Web. 13 Oct. 2012. 3. Pounder, Bruce. The Big Risks of Little GAAP Accounting CFO.com. CFO.com. CFO.com, 2 Dec. 2010. Web. 13 Oct. 2012. 4. Zanzig, Jeffrey S, and Dale L. Flesher. GAAP Requirements for Nonpublic Companies. Nysscpa. Nysscpa.org, May 2006. Web. 13 Oct. 2012. 5. Small or Mid-Size Private COmpanies Indicate Preference for Separate Accounting Standards: Deloitte Survey. Galegroup.com. Investment Weekly News, 8 Aug. 2009. Web. 13 Oct. 2012. 6. Beckwith, George. Is a separate FASB for private company GAAP coming? Financial Executive Oct. 2010: 66+. Academic OneFile. Web. 14 Oct. 2012.

The Biblical Flood of Genesis Based Upon the Flood of the Epic of Gilga

Biblical  Flood Based Upon the Flood of Gilgamesh      Ã‚  Ã‚   In the middle of the nineteenth century, archaeologists unearthed twelve clay tablets. Around the turn of the twentieth century, archaeologists finally managed to decipher the tablets written in Akkadian, the language of ancient royalty and diplomacy. The tablets tell of the story of Gilgamesh. (1) The eleventh tablet tells that Gilgamesh, in his quest for immortality set out on a long journey to look for his ancestor, Utnapishtim. Utnapishtim was already bestowed with eternal life by the gods. Upon reaching the island of Utnapishtim's abode, Gilgamesh was told a story by his ancestor of a great flood that once swept the world. (2) The similarity between this story and that of Genesis is astounding. The table below gives a comparison of both these stories.    The Epic of Gilgamesh The Book of Genesis (Utnapishtim told Gilgamesh that he was a true worshipper of the god Ea. When the gods decided to destroy mankind by a flood, Ea warned his devotee and told him): â€Å"O man of Shurrupak, son of Ubar-Tutu, tear down your house and built a ship; abandon wealth seek after life; scorn possessions save your life. Bring up the seed of all kinds of living things into the ship; the ship which you shall built. Let its dimensions be well measured.† Genesis 6:13-14 And God said to Noah â€Å"I have determined to make an end of all flesh; for the earth is filled with violence through them...Make yourself an ark...† Genesis 6: 17-19 â€Å"For behold, I will bring a flood of waters upon the earth, to destroy all flesh...but...you shall come into the ark, you, your sons, your wife, and you sons’ wives with you. And of every living thing of all flesh, you shall bring... ... M. Readings in Ancient History: Thought and Experience from Gilganesh to St. Augustine. Third edition. Lexington, MA: D.C.Heath and Co., 1987.    Budge, E. A. Babylonian Story of the Deluge and the Epic of Gilgamesh. Montana, USA: Kessinger Publishing Co., n.d.    Gardner, John and John Maier. Gilgamesh: Translated from the Sin-leqi-unninni version. New York: Alfred A. Knopf, 1984.    Harris, Stephen L. â€Å"Gilgamesh.† The Humanist Tradition in World Literature. Ed. Stephen Harris. Columbus, OH: Charles E. Merrill Publishing Co., 1970.    Heidel, Alexander. The Gilgamesh Epic and Old Testament Parallels. Chicago: University of Chicago Press, 1949.    Ignatius Holy Bible. Revised Standard Version, Catholic Edition. San Francisco: Ignatius Press, 1966.    Sandars. N. K. The Epic of Gilgamesh. New York: Penguin Books, 1972.   

Ethnicity, Race and Culture: Austria

Essay Topic I: Ethnicity, Race and Culture: Austria Austria is not a big country; it’s ranked on 115th place in total area and 92nd in total population. But not so long ago the Austrian-Hungarian Empire was one of the â€Å"big players† by the end of the 19th century in Europe. That Empire has been a mixture of many different and strongly varying cultures and ethnicities, which remains as one of the reasons why it probably fell apart and got divided into different nations.So what is it now, that makes an Austrian an Austrian and why is he so much different than somebody from Hungary, Czech Republic or Germany; this is the main topic of this essay. The first part of the essay will give a short overview of what ethnicity, race and culture in general stands for. Therefor I will give a short introduction about these topics and try to explain how they are used today.Later on, my focus and the main part of this work will include aspects in which Austrian Culture influences pe ople (in Austria and in general) and try to find answers to the question: â€Å"What is typically or specific for the Austrian culture and the national identity? â€Å" To make this essay a little bit more thought-provoking, I will divide the main part into two parts. The first will consist of features which I perceive from being an Austrian citizen; the second part will attempt to give an indication of features that caught the attention of people who were not born or raised in Austria.Before I start with my major writing, first a short anecdote about the Austrian dialect, which is, let us say, an indicator for Austria’s culture and race: â€Å"The Austrian dialect is about as pretty because the talk resistant changes between self-indulgence and pulling oneself together back and forth play. It thus allows an irreplaceable wealth of right projecting temper. † This short quote from the German author and poet Christian Morgenstern gives already very precise and helpful â€Å"informations† about culture in Austria.To understand what the author was trying to say with this quote you have to appreciate the remarkable gap that lies in between Austrian and German culture. Even though most people in the world (if they even know where Austria is located! ) think of Austrian Culture as a very similar to the German culture, which might be not even so far away from the truth but indeed, there are important and noteworthy differences. One of them is that Austrians can be projected with the adjectives â€Å"cozy†, â€Å"comfy† and â€Å"unhurried† compared to the adjectives Germans are illustrious for in the world, such as â€Å"detailed†, â€Å"precise† and â€Å"hardworking†.From my point of view it is quiet right to say that a big part of the Austrian Culture lies somewhere in between, and that is what Christian Morgenstern was trying to say with his quote. But before I go too deep, let us start from the very beginning: What is culture? Well, this is not an easy question to answer because there are various definitions for this word. I will state here two different definitions of culture. Geert Hofstede defined a very common set of models for international cultures.For him culture â€Å"is the collective programming of the human mind that distinguishes the members of on human group from those of another. Culture in this sense is a system of collectively held values. † (Hofstede 1990, p. 20) Whereas Edgar Schein, who was written one of the best and informative books on organizational culture, defines culture â€Å"as the deeper level of basic assumptions and beliefs that are shared by members of an organization that operate unconsciously and define in a basic `taken for granted? fashion an organization’s view of itself and its environment. † (Schein 1994, p. 7) From these two definitions it is already quite obvious that culture has very much to do with groups. A basic need of groups is the ability to communicate, both at a superficial level (for which ordinary language largely suffices) and also at a deeper level of meaning. At this deeper level, words, actions and things can become filled with special and specific meaning for the group, such as group-specific jargon and language, rituals for greetings, meetings and other group processes and last but not least artwork and artifacts that symbolize and remind the group of their history (cf.Schein 1994, p. 24;25). And Austria has a long history with a rich tradition. Austria’s geographical location at the crossroads of Europe determined its historical multiethnic makeup. As Austria is comprised with nine provinces and bordered by eight countries with their own distinctive cultures, the people of each province tend to be different. Surrounded by so many other cultures, Austria has often been subjected to cultural â€Å"invasions†, which are the source of the differences among the provi nces. Another source of the diversity is the Alps, which cover 62 percent of the country.The distinctions also occurred because different groups settled in Austria. In addition to the Celts, Romans, Hungarians, and Germanic groups, many groups from central Europe arrived during the Middle Ages. Now we have defined Austria’s conditions of culture and its heritage. Let us move to the next important topic: â€Å"National Identity†. According to the Stanford Encyclopedia of Philosophy, identity is defined as â€Å"those attributes that make you unique as an individual and different from others† or â€Å"the way you see or define yourself†.Identity can therefore be seen as the positioning of the â€Å"self† as opposed to the â€Å"others†. This concept refers to individual rather than to collective identity and may be determined by the gender as well as the territorial, cultural, social, religious, ethnic, linguistic and national identity (cf. Sm ith 1991, p. 15). Going beyond individual identity to collective identity and approaching the concept of national identity, the definition gets more complex. It is not about identifying a single individual, but about detecting characteristics of a whole center of population.In another approach, the second construct, the nation can be defined as â€Å"an extensive aggregate of persons, so closely associated with each other by common descent, language, or history, as to form a distinct race or people, usually organized as a separate political state and occupying a definite territory† (The Oxford English Dictionary 1933, p. 30). So now we have well-defined the terms culture and national identity and these definitions leave very much space open to examine the Austrian lifestyle and culture. Therefor it is very difficult to answer questions like â€Å"What is typically Austrian? † without generalizing excessively.The struggle lies in the problem, that if you have grown up i n a place, you perceive many things differently than foreigners would and, which makes the situation even more complicated, you don’t notice things foreigners might consider odd. To me, the situation is a little bit easier; I was born in Croatia and moved to Austria when I was 5 years old, so I am able to take both sides of observation, the inside and the outside. My first part of observation about the â€Å"Austrian soul† precedes me to the baroque and catholic legacy that, I think, goes hand in hand with Austrian Culture and National Identity.This means that Austrian society is strongly influenced by a baroque, Catholic tradition that is fairly subtle in terms of actual religious life (only 7 percent of all Austrians attend a weekly service, which is Western-European standard; in Poland it is 20 percent, in the United States of America 40 percent! ). Nevertheless, the tradition of strong family ties, opulent architecture, food and feasts, as well as celebrations and ceremonies is something I see as concerned with the Catholic legacy of the country.Formality and certain ways in which you engage with people socially is very hierarchical and much stricter regulated than in English speaking countries. Families receive significant public benefits for staying with newborn babies for two years and employees are required to secure a mother? s (or father? s, but that is still very uncommon in Austria) job for three years. This leads directly to the very next shaping factor in Austria, the socialist tradition. The socialist tradition of the country is mostly based on the reforms of the1970ies.Education is more or less free from primary school to university (when a conservative government started charging about 700 Euros in fees per year, there were many demonstrations all over Austria). Health care is public. Transportation, culture and arts, libraries and other infrastructure is heavily funded by the public. That has significant social implications: Aus tria? s university graduates are among the oldest in Europe (in 2005, the average age of receiving the first degree was 27) and its retirement age is among the lowest. For several years, the political trend is to cut the social system down and liberalize the country economically.Many Austrians find the sheer thought of responsibility and initiative distressing, though. Austrians also have a reputation for being conservative and xenophobic, especially Germans like to think of us as a hostile, grumpy bunch (which we might well be with respect to Germans). The political spectrum of Austria is in fact shifted slightly to the right compared to Germany: The German conservatives are the â€Å"rightest† party, whereas Austrian populists standing clearly right of the conservatives have pioneered populist political movements in Europe.To understand this, I think it is necessary to distinguish between political contents on one hand and political style on the other. In terms of actual co ntent, the rightwing populists of Austria (and of other European countries) are not necessarily more radical than the Tories in the UK or even the democrats in the US. In terms of style, Austrians have very little constraints when it comes to being straight-forward and public statements are often made by Austrians that would be regarded as being highly politically incorrect in many other countries, despite of being wide-spread views.Another mechanism that came up my mind while writing this essay is that Austrian people have original views in foreign things. I think that there are several reasons for this. Partly it? s the Austrian mentality to rant openly about whatever bothers you. Partly – especially with rightwing issues – it is also that Austria defined itself with the aid of Western nations as the first victim of Nazi Germany, completely failing to acknowledge the role as a major culprit, which it also had, until into the 1980ies. There was much less of a progress ive turnover than in Germany after the war.But the key-question remains: Are Austrians more xenophobic, racist, Semitic than the rest of Europe? Drawn from own experiences and those of friends from other countries, I would say â€Å"most likely not†. As everywhere, cities are more open and cosmopolitan than rural communities. As everywhere, education makes people more tolerant. But just because it is quite likely to hear from an Austrian a grumpy complaint about Eastern-European burglars, Turkish youngsters molesting people on the street or Nigerian asylum seekers selling drugs does not mean that such stereotypes don? t exist in other countries.Enforcing political correctness (socially or legally) fights symptoms, not causes. In terms of causes of intolerance, I don? t think that Austria is doing significantly better or worse than other Western countries. And the openness in talking about pretty much anything will at least allow you to listen to people and get a direct handle on what they honestly think. Another important aspect of the Austrian culture and its soul is the priority of domestic life. Austrians love to build, repair, extend, maintain, refurbish or modernize their houses. They also love gardening and spend ours in garden centers. Houses and gardens are important social stages for dinner parties, BBQs or occasionally just staying in and watch TV. Garden-culture is something you find everywhere in Europe, the obsession with house-building and fixing is a more continental or even Germanic manner (a variation of the same principle is â€Å"washing the car†). The priority that homes and families have for Austrians might contribute to the stereotype of the bourgeois mountain people. Speaking of mountains: The natural beauty of the country gave rise to a pronounced outdoors culture.Mountaineering, skiing, rock climbing, paragliding, cycling, skiing, camping, skiing, swimming, just strolling and – of course – skiing are really big in Austria and we love to spend our weekends climbing pretty much any hill-resembling thing pointing out of the landscape. Then we sit on top of it, drink beer and watch the valleys. From my point of view, I don’t think there? s a rational reason why we are doing this. A colleague of mine once tried to explain it with a nation-wide UV light addiction; others think it? s coffee and â€Å"Red Bull† that drive us up the hills.Probably all nonsense. In the end, and I am only guessing here, we climb mountains simply because we can. This was the first part as to give my perspective of what is typically Austrian from the view of an Austrian. My next part should be seen as a form of an outside view of how Austrian people and their behavior are seen in the rest of the world. However, I am often amused by the little things that foreigners notice as typically Austrian. Having grown up in the country myself, I often take things as natural or granted that are somewhat odd to an outsider? s eye.From talking to people that have been to this country before, I have learned about the Austria-specificity of a range of features. Long conversations with a friend from Germany revealed a lot of Austrian culture to me that I had previously been unaware of. This included one of his observations on the way people in Austria attribute certain habits and features to the origin on a person: If somebody is Tyrolean, he is expected to like hiking, be conservative and hate Italians. Carinthian accents are immediately associated with ski- and surf-instructors, alongside with their stereotypical courtship behaviors.If somebody acts provincially in Vienna and it turns out that he is Upper Austrian, everybody goes â€Å"Ah, that? s why†¦Ã¢â‚¬ . According to my friend, the â€Å"tribal affiliation† of the Austrians is much more pronounced than in Germany. Something that I have been already aware but not considered as typically Austrian is the love to their titles a nd degrees. Austria has an impressive list of 819 titles and degrees. Many people get their title or academic degree included in their passports and they even a master (â€Å"Magister†) degree is written before the name.Most titles are used instead of a name when referring to a person directly, for example â€Å"Herr Magister† or â€Å"Frau Doktor†. Recent years saw the arrival of the Anglo-American â€Å"MA†, â€Å"PhD† or other â€Å"new† degrees. Most elderly Austrians are confused by these and try to translate them. This leads me to my last feature of Austrian behaviors that I concluded while talking to foreign friends of me. If you ask Austrians about an upper-class, it is likely that they will look at you somewhat confused and refer you to the wide middle-class and the longstanding socialist traditions that effectively eliminated at least the most pressing poverty.Upper-class as a concept is something strange to Austria – and ye t there are few countries that have a stronger correlation in education or income and life expectancy, income of children, social status, and so on, than the German-speaking countries. I am always fascinated how well the upper-class is ignored in Austria and yet maintains its behavioral and social rituals that often date back to the days of the monarchy. If an Austrian tells you that there is no real upper-class in this country, ask how many friends he has that went to one of Vienna? international schools; ask about the last time he went to the Salzburg Festival; if he would feel comfortable dining and using the correct cutlery in one of Salzburg? s top-restaurants; or if he has heard of the â€Å"Adelsclubs† of Vienna (associations for Austria? s ex-nobility). Austria has a long history with a long tradition. For the development of Culture and National Identity this is a very significant aspect, also when talking about what is typically for Austrians. Even to myself, as I al ready ive here for 20 years, there are facets about the Austrian culture that have not been revealed to me so far. Through attending numerous sociological classes and talking to friends from Austria but also from foreign countries, I was able to get a profounder and closer look on what makes an Austrian an Austrian and that there are reasonable explanations for certain aspects and behaviors. This will be important for further investigations, because I think that Austria’s culture (and every culture worldwide) is just about to experience major changes.Factors like immigration, migration and especially the immense changes we are going through thanks to globalization and all the issues that come with it, will show if historically grown cultures have the capability to survive such a thriving and lavish lifestyle, as we are experiencing right now in the western Words: 2. 965 Words: 2. 965 hemisphere. References: Austrian Culture. Hephaestus Books, 2011 Brown, Andrew;  Organizati onal Culture. Pitman, London, 1995 Culture of Austria-Hungary. General Books LLC, 2010Lichtenberger Elisabeth; Austria: Society and Regions. Austrian Academy of Sciences, 2000 Schein, Edgar; Organizational Culture and Leadership. Jossey-Bass Psychology Series, 1994 [Paperback] Simpson, John; Weiner, Edmund; The Oxford English Dictionary. Oxford University Press, 1989 Stein R. Conrad; Austria. Enchantment of the World Series. Children’s Press, 2000 Stanford Encyclopedia of Philosophy Available from: http://plato. stanford. edu/entries/Nationalism [Accessed April 2012] Culture and quality: an anthropological perspectiveAvailable from: http://intqhc. oxfordjournals. org/content/16/5/345. full [Accessed April 2012] Wikipedia, Austria, last modified on 21 April 2012 Available from: http://en. wikipedia. org/wiki/Austria [Accessed April 2012] ——————————————– [ 1 ]. Wikipedia, Au stria [ 2 ]. Christian Morgenstern, German author and poet (1871-1914) [ 3 ]. Brown, Andrew,  Organizational Culture. Pitman, London, 1995 [ 4 ]. Schein, Edgar, Organizational Culture and Leadership. Jossey-Bass Psychology Series, 1994 [ 5 ]. Wikipedia [ 6 ].Lichtenberger Elisabeth; Austria: Society and Regions. Austrian Academy of Sciences, 2000 [ 7 ]. Stein R. Conrad; Austria. Enchantment of the World Series. Children’s Press, 2000 [ 8 ]. Lichtenberger Elisabeth; Austria: Society and Regions. Austrian Academy of Sciences, 2000 [ 9 ]. Austrian Culture. Hephaestus Books 2011 [ 10 ]. Austrian Culture. Hephaestus Books 2011 [ 11 ]. Culture of Austria-Hungary. General Books LLC 2010 [ 12 ]. Culture of Austria-Hungary. General Books LLC 2010 [ 13 ]. Culture of Austria-Hungary. General Books LLC 2010

Effectiveness of Advertisement in Telecom Industry

A PROJECT REPORT On A study on Effectiveness Of Advertisement in telecom industry Submitted to:- B.K.School of Business Management, Gujarat University, Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So, with immense gratitude, we acknowledge all those, whose guidance and encouragement served as a beacon light and crowned my effort with success. We thank Dr. Prateek kanchan, our faculty and project guide for his valuable guidance and suggestions. Lastly, I would like to thank all those who have†¦show more content†¦Analysis Interpretation |32 | |8 |7. Findings Recommandation |43 | | |7.1 Findings | | | |7.2 Recommandation | | |9 |8. Conclusion | | |10 |Bibliography |51 | |11 |Annexure |52 | EXECUTIVE SUMMARY Management ideas without any action based on them mean nothing. 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Equity Bank’s mobile and banking services platform launches a year after it had to deal with a myriad of inquiries from industry regulator, Communications Authority of Kenya, Members of the National Assembly and the industry top watchdog, the Central Bank of Kenya (CBK). The CA later approved use of thin-SIM technology in Kenya, even though there was opposition from competit ors claiming that the technology could compromiseRead MoreAdvertisement And Culture Of The Media1658 Words   |  7 Pages Advertisement and Cultural Transformation in Middle East: In Special Context to Oman Abhishek K. Singh Faculty, Department of Communication Studies, College of Applied Sciences Sultanate of Oman dr.asingh89@gmail.com ______________________________________________________________________________ 1. Introduction In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are differentRead MoreBrand Audit of Vodafone6449 Words   |  26 Pagescampaign†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.21 7. Campaign Length and Frequency†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.21 8. Rationale behind approach, with justification – ranging from conceptual to empirical†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...22 9. Method of tracking response and effectiveness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...23 10. Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 11. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦27 Appendix B†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..29 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...38 Section One Brand CampaignRead MoreRole of Crm in Telecom Sector 5340 Words   |  22 Pagesâ€Å"Role of CRM in Telecom Sector† Sheetal Singla MBA, Phd* Asst. Professor BGIET, Sangrur Background: This research paper is on the â€Å"Role of CRM in Telecom Sector†. 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